Pedro Ávila

Pedro Ávila graduated with a degree in Humanities from the Centro Universitario de Mexico in 1982. He spent one year teaching history and literature at the Instituto Nacional Para la Educación de Adultos in Mexico City before venturing into the field of advertising.

After learning the ropes in production, freelancing for various commercial production companies, Pedro concentrated his efforts in post-production, working as an editor and post-production supervisor on spots from 1984 to 1988. He spent the following three years as an assistant director, assisting such commercial directors as Greg Gold, Jean Marie Perrier, Sebastian Dewnsburry and Terry Bedford, as well as being first assistant director on several feature films shot in Mexico. In the interim, Pedro directed his first spots, accomplishing campaigns for the Tourism Bureau of Mexico and Grupo Ariken. In 1992, he joined the roster of directors at Filmosintesis in Mexico City, directing numerous campaigns.

In 1994 Pedro formed an association with Carbo Films and has since directed numerous U.S. Hispanic Market spots for clients such as Wells Fargo, General Mills, Bank of America, Verizon, Miller Brewing Co., H&R Block, Eveready Energizer, Kraft General Foods, California Lottery, U.S. Postal Service, Procter & Gamble and AT&T among many others. In 1997, Pedro became one of the founding partners at Metro Producciones in Mexico City, directing campaigns for such clients as Banamex, IUSA Cell, Mattel, PAL Airlines, Bayer, and Polaroid. Pedro Ávila is exclusively represented in the U.S. by Carbo Films.